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My Portfolio
Welcome to my collection of projects, campaigns, and creative endeavours! Here, you'll find a showcase of my journey in digital marketing, where I blend creativity with strategy to bring ideas to life. From crafting engaging content to developing strategic marketing plans, each piece represents a unique challenge and a chance to grow.
Take a look around, explore the stories behind the work, and see how I’ve applied my skills in real-world scenarios. Whether it’s social media strategy or visual storytelling, I’m excited to share what I’ve been up to.
Potential Plus UK - Website Redesign
Developed a comprehensive content strategy and visual redesign for Potential Plus UK, a charity dedicated to supporting high-potential youth. The project focused on enhancing user engagement through content gap analysis, strategic market research, and a fresh visual approach to the website's design.
Potential Plus UK:
Website Redesign
As part of my ongoing journey in digital marketing, I had the opportunity to work on a campaign for Potential Plus UK, a UK-based charity dedicated to supporting high-potential youth. My role was multifaceted, involving comprehensive content gap analysis, market research, and the creation of a visual design proposal for the charity’s website.
What I Did:
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Content Gap Analysis: Pinpointed where the site could better engage visitors, focusing on clearer messaging, stronger CTAs, and a smoother user journey.
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Market Research: Explored what the target audience really needed, analyzing competitor sites and the latest trends in nonprofit digital engagement.
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Visual Design: Created wireframes and visuals to give the site a more vibrant, user-friendly feel, with intuitive navigation and engaging CTAs.
The Goal: To create a website that’s not just visually appealing but also meaningful and impactful, truly reflecting the joy and potential the charity nurtures in children.
Story Clinics:
Social Media Strategy
I collaborated with Story Clinics, a leading aesthetics clinic in London, to enhance their presence on Instagram and TikTok. My role involved developing a comprehensive social media strategy aimed at boosting online visibility and deepening client engagement.
Key Contributions:
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Instagram Strategy: Developed a content calendar featuring client testimonials, before-and-after visuals, and interactive stories. I also created visual storyboards to ensure consistent and compelling branding.
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TikTok Strategy: Crafted content aligned with trending topics and introduced interactive Q&A sessions, along with ‘React to My Skin’ videos to encourage community participation.
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Cross-Platform Series: Designed the "First-Timer Diaries" series to showcase real client experiences through engaging videos and photo carousels, making the content both relatable and impactful.
Expected Impact: This strategy was designed to significantly increase social media engagement, enhance brand awareness, and drive more client appointments through effective online interactions.
Instagram Giveaway Promotion Visual
Storyboard for video content (influencer collab)
Tiktok content visual (idea)
Instagram Carousel Concept
DR. Oscar Clinic:
Social Media Enhancement
I worked with Dr. Oscar Clinic to boost their online presence and engagement on Instagram. My role included managing their Instagram account, refining the brand’s visual and narrative tone, and launching targeted ad campaigns on both Instagram and Facebook.
Key Contributions:
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Social Media Management: Curated content, scheduled posts, and engaged followers, ensuring a consistent and polished brand presence.
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Profile Enhancement: Optimized the Instagram bio, profile imagery, and crafted engaging captions to better connect with the target audience.
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Ad Campaigns: Created and managed Facebook and Instagram ads to increase brand awareness and attract new clients, focusing on visually appealing creatives and precise audience targeting.
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Performance Tracking: Analyzed campaign data regularly, providing insights and recommendations to keep improving results.
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Content Engagement: Several Instagram Reels reached over 1,000 views each, significantly surpassing the account’s follower count of 400, demonstrating effective content creation and audience engagement.
Blog Writing
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I create engaging blog content that educates and captivates audiences, covering topics from digital marketing to travel. Using both WordPress and Wix, I craft posts that align with SEO best practices, ensuring they rank well and resonate with target readers.
Key Contributions:
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Content Creation: Wrote blogs on digital marketing trends, travel experiences, and how-tos, positioning brands and destinations as industry leaders.
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SEO Optimization: Applied keyword research, meta descriptions, and internal linking to boost search engine visibility.
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Performance Tracking: Used analytics to monitor engagement and refine content strategies, ensuring each post hits the mark.
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Audience Engagement: Implemented tactics like call-to-actions and social media promotion to drive traffic and foster interaction.
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Impact: My blend of creative content and data-driven strategy led to higher engagement and improved search rankings, directly contributing to the brands' and destinations' digital marketing success.
Amaryllis Handmade Jewellery- Instagram Brand Building
In 2021, I took on one of my first projects by managing the Instagram page for Amaryllis Handmade Jewellery, the brand’s sole platform for sales. My role involved crafting a strong online presence that drove engagement and orders.
Key Contributions:
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Product Photography: Captured high-quality images that showcased the craftsmanship and detail of each piece, helping build the brand’s identity.
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Visual Aesthetic: Curated the Instagram page’s look, ensuring a cohesive, eye-catching aesthetic that aligned with the brand’s values.
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Content Strategy: Developed a content plan with optimized posting schedules, captions, and hashtags to boost engagement and foster a loyal community.
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Impact: Although the brand no longer exists, this experience gave me valuable insights into social media management, content creation, and building a brand from the ground up.
Aesthetic Reels-
Creative Expression
I enjoy creating visually engaging Reels/Tiktoks that capture moments of inspiration, both in my day-to-day life and through my travels. Whether it’s capturing a stunning sunset, the festive atmosphere of Christmas in London, or the charm of Bruges, these videos allow me to blend my love for storytelling with visual creativity. Each video tells a unique story, designed to evoke emotion and inspire others.
Key Highlights:
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Visual Storytelling: Each Reel is crafted to tell a story through engaging visuals and thoughtful composition.
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Travel & Lifestyle Focus: These videos cover a range of topics, from scenic landscapes to vibrant city moments, offering viewers a glimpse into both personal and travel experiences.
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Creative Direction: Every video is an opportunity to experiment with different filming techniques, editing styles, and music to evoke the desired mood and engage the audience.
